I help teams simplify complex products through thoughtful design, systems thinking and close collaboration.

I enjoy turning complexity into clear, useful experiences that work for both users and businesses. My work spans UX, product design and design systems, with a focus on creating experiences that are clear, useful and easy to use. Away from work, I enjoy renovating houses, travelling, diving and building things with my hands.

Experience

The Potter's Village

Infrastructure volunteer (2026)

Supporting infrastructure and practical development projects as part of volunteer work in Uganda.

Xplor Technologies

Senior product designer (2024 – 2025)

Led product design across consumer-facing fitness products, helping simplify complex journeys and improve consistency across platforms.

White-label consumer mobile app
Apollo mobile design system
Fitness membership online sign-up

Membr

Product designer (2022 – 2024)

Designed software for fitness businesses, improving operational workflows and member-facing experiences across web and mobile.

Gym management software
Reporting and analytics tools
Membr design system
Payment management

Beauty Bay

UX / UI designer (2014 – 2022)

Designed and improved ecommerce experiences across web and mobile, with a focus on usability, conversion and customer experience.

Cosmetics ecommerce platform
Consumer mobile app
Checkout redesign and optimisation

Publicis Groupe

Digital and web design (2010 – 2014)

Worked across digital healthcare and pharmaceutical products for a range of clients within agency environments.

Healthcare and pharmaceutical digital design
Web and campaign design

Elevator Learning

Digital and web design (2009 – 2010)

Worked across a range of digital products, including eLearning software, property search platforms and agency client work.

eLearning software
Property search platforms, including Bruntwood
Web and digital design

Diocese of Manchester

Print and digital design intern (2006 – 2007)

Education and Certifications

NN/g

Design Systems & Pattern Libraries (2023)

University of Huddersfield

BA (Hons) Creative Imaging: Graphic Design (2004 – 2008)

Other

PADI Certified Rescue Diver, Grade 5 Piano

Skills and Tooling

Figma Plugins, Semplice, Stripe Payments, Apple HIG, Google Material Design, WCAG accessibility, user research, wireframing, high-fidelity interaction design, cross-functional collaboration.

Third (Figma plugin)